Michigan has a lot of barns with silos but this one stands out among all of them in the Mitten state. It is hard to miss this red yellow and black silo with the New Era Potato Chips logo painted on it. It stands on East Grand River Rd. not far from the town of Portland.
New Era was founded in Detroit in the 1920s. They had four plants throughout the Midwest and was one of the dominant potato chips in the region. During the’70s, potato chips sales declined. The company was bought out by Frito Lay and closed in 1981. The barn and silo near Portland still remain as a reminder of the long-gone Detroit company.
P.S. I like how their slogan was “Scientifically Processed” I wonder how that would work out for them today, it sounds like the opposite of Organic.
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